ROSWELL, N.M. — Tourism officials in New Mexico have raised concerns about people confusing a UFO Festival with downtown alien-related events because of similar domain names searched online.
The 2021 Roswell UFO Festival will get a marketing boost after the New Mexico Department of Tourism approved it for its Strategic Events Recovery Readiness Initiative, a pilot program intended to help cultural events recover from the economic downfall cause by the pandemic, the Roswell Daily Record reported.
Public Affairs Director Juanita Jennings told the Roswell City Council’s Finance Committee on Thursday that the festival was one of 13 special events around the state selected from more than 100 applicants.
The program will provide a team of event experts who will give technical assistance and help gain sponsorships for the events and provide
City Manager Joe Neeb said the confusion is caused in part by online search results for the UFO Festival that frequently yield a
“We’re having people show up at different
MainStreet Roswell Executive Director Kathy Lay told the Roswell Daily Record that the Alien Fest is not a separate festival, but rather the name for activities focused on bringing visitors to downtown businesses.
“There are different titles that they give to some of the activities that are happening, so these are going to be the downtown Alien Fest activities that we’re doing downtown during the festival weekend. We are not planning on a separate festival,” she said.
Neeb and Jennings said the city is working with MainStreet Roswell to help clarify the issue.
Robert Chapman, co-founder of In Depth Events, which the city has contracted to manage the UFO Festival, said the event will include outdoor movies, an electronic dance party and a concert. The headline act is scheduled to be announced May 1.
Chapman said traffic to its
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