Penhold council has approved a new policy and fee structure for the use of the new digital sign near the corner of highways 2A and 42.
“We have identified some possible fee structures for commercial (use),” said Rick Binnendyk, chief administrative officer with the Town of Penhold. “When we did research on this, most electronic signs were more focused on your community promotions, not commercial endeavours,” he added, noting he wanted to inform members of council the town is looking at using the digital sign for a commercial endeavour as well.
The fee structure is minimal, he noted, and is intended to help cover some of the labour costs associated in posting advertisements and information. In addition, fees collected will help cover a one-time setup fee to create the message.
“It's not to gain any profit for the community. It's more of a community promotion,” said Binnendyk.
Council was told the new digital sign can be used by both non-profit organizations and businesses, with a proposed weekly fee structure for messages that ranges from no cost to $75.
The policy that would govern the use of the electronic information sign outlined its purpose, types of information to be displayed, administration details, and states that no personal or political messages will be permitted.
It also detailed how the electronic information sign policy aligns with goals in the town's corporate strategic plan.
Rick Binnendyk
"When we did research on this, most electronic signs were more focused on your community promotions, not commercial endeavours."
