Sundre has taken up a challenge from Trochu aimed at raising money for breast cancer research.
The Pinkest Little Town in the West contest is linked to the Wild Pink Yonder cancer fundraiser horse ride.
Sundre is on the Cowboy Trail, which will be the route of the 2011 Wild Pink Yonder ride. Riders will be in town on Aug. 23, staying overnight at the rodeo grounds.
As part of the 2011 route, Sundre is eligible to compete for the Pinkest Little Town in the West contest. The Town of Trochu, which won the contest in 2010, has officially challenged Sundre to win in 2011.
The winning town will be the community that can raise the most money per capita and that can get the most businesses and residents to get involved by painting their properties pink.
The winning town gets to display a large highway sign declaring the town the contest winner.
A local committee has been formed to spearhead the local Pinkest Town drive.
Committee member Jamie Marr said plans being considered for Sundre include a golf tournament, a bake sale, a street hockey tournament, an all-ages concert, Canada Day activities, a community garage sale, painting pink ribbons on sidewalks, and other activities.
Committee members sold Valentine's Day carnations (pink of course) over the weekend.
Organizers are hoping to find a vintage wagon wheel that they will paint pink and bring to all Pinkest Town events.
Trochu raised $22,000 last year and organizers here hope to meet or beat that total by Oct. 31.
